Salesletter Upgrades To Make More Money

Six Things I Want To Add/Change With My Salesletter

1. An opt-in that gets a much higher response than the first one I tried.
2. Exit down-sell. I’m not sure if this is a good idea at all. But my product is pretty high priced for the niche and I think an exit down-sell closer to standard prices may greatly increase conversions.
3. Up-sell. I’d like to add an up-sell for either a $19.97 or $29.97 increase in price. I haven’t decided which. I’m still putting together the actual up-sell package. Will probably be at least a couple of weeks before I can do this. I’d also like to offer it as an “upgrade” once the person has bought it, but for an additional $10 to $20 (I’ll mention this at up-sell time in hopes that it will make them take action.)
4. Improvement of graphics, I feel the overall visual layout could still use some work along with the graphics on the site.
5. Improving copy. I think the copy is decent, but it could be much better.
6. Adding a video spokes model. I’m seeing a lot of the top Clickbank products with video spokes models these days. I kind of hate them myself as a customer but I don’t think I’m my own target market. I think it’s likely that my target market would be quite impressed with them and they could significantly increase conversions. I’ve been looking around and it looks like it’ll cost me about $300. But if it increases conversions even 10% - it’s worth it. And I think it could do a lot more than that.

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These are just the salesletter improvements I want to make. There’s a ton of other things I want to work on such as more affiliate resources (including some articles for affiliates to rewrite and some pre-made landing pages) & an improvement of the pre-sell landing pages I’m using myself.