Salesletter: Tweak Or Start From Scratch?

Right now I’m thinking about overhauling my salesletter for my CB diet product and I’m trying to decide whether I should just tweak what I already have (which is decent and bringing me decent but not great conversion rates) or should I start from scratch and go a totally different route (I’m thinking of going towards a more streamlined “story telling” type approach.)

Right now I’m leaning towards the overhaul. I just think if I do it I should really know what I’m doing before hand. Of course I’ll keep my current salesletter as a back-up in case the new version doesn’t work at all. It really takes testing to know for sure whether anything works or not.

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1 Comment(s)

  1. I’m thinking I’m going with the start from scratch way… I have some ideas to try a drastically different style of salesletter to see how it goes (and keep the current one as a backup.)

    I’ve made couple more sales at the $77 price which is nice. Affiliates make $50 at that price.

    admin | Feb 1, 2009 | Reply

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