Improving The Sales Letter

I’m still working hard on improving the sales letter to improve conversions. I think it’s getting better but I really am not getting enough unique visitors right now to get much real world data on if conversions are improving. I’m only getting approximately 100 uniques a day right now. The last 2 days we had one sale each day, so that’s about 1 in 100 – which isn’t bad. That’d be a big improvement from where we were at before – but of course – it’s not enough data to go on – that could either be lucky or unlucky or just about where we’re at now. Need more data!

Of course along with improving the sales letter, I also want to improve my pre-sell landing pages. I have an idea to create a pre-sell website that has different pages focused on specific keywords. For example a page all about how this diet is the best one to use to “lose belly fat.” I think by reinforcing that the diet is what they are looking for – for their particular need – should greatly increase conversions.

I may even – eventually – create different sales letters for each major keyword phrase. Although I’m leaning more towards pre-sales letters – so I don’t have a duplicate content issue. I do want this site to not only get direct link traffic and affiliate traffic but to also get free search traffic and I know the big G wouldn’t like it if I had a bunch of sales letters that were all essentially the same with only a few little differences to focus on one topic or another.

Two big things I’m planning on adding to the sales letter to increase conversions:

1. An opt-in on the sales letter. I tried this before without success – but I think I was doing it all wrong. You got to really excite people about it to get them to sign up.

2. An exit window that pops up and gives them a “one time offer” for say… $10 off the price.

This would not be an affiliate stealing thing in anyway. It would just be a way of trying to capture people who weren’t going to buy it anyway. I’m a big believer in never trying to steal affiliate codes – I want my affiliates to have high conversions so they keep promoting my product. This is not only the right thing to do, it makes good long term business sense. I don’t understand publishers who try to steal from their affiliates.

I’m a long time affiliate just getting into the publisher side of things, so I know what it’s like to be an affiliate (and I still am an affiliate for many other products) – I’m hoping that this perspective allows me to have a program that will be appealing to affiliates. I know that as an affiliate I never continue to promote a product that doesn’t give me any ROI. So I just don’t get why other publishers try to thieve from their affiliates, they are just discourging them from promoting their products long term. Doesn’t make any sense to me.

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Any hints or suggestions on my sales letter? I want it to be not just passable, but fantastic. I will keep working on it until conversions are not just OK but amazing.