Experimenting

I’m experimenting with a lower price (down to $37.67) today. So far we’ve had 2 sales with only about 130 uniques so … We’ll see. Unfortunately it’s hard to know what’s causing sales because of the huge amount of changes I’m making to the sales letter right now in addition to the lower price. I’m much happier with the look of the sales letter now and… it’s really just the beginning of what we’re going to do with it. I’m still set on adding a video spokes model as well. I have a whole list of “to do” … And a lot of different possibilities as far as which way to go with it. I’m considering having the sales letter be 3 short pages that they click through instead of one long page. I have mixed feelings about it… I know that FL4I does something similar with success - but I also know they are the exception to the rule as far as successful salesletters.

But I think it’s important to consider that different markets may respond to different sorts of marketing. Maybe the long sales letters are best for some things but breaking it up page to page is better for the diet market?